Sky Fibre Despicable me 3

Gru and his trusty crew.

Our friends at Sky came to us to help show off their latest offer of the UK’s lowest priced Fibre Broadband – including line rental!

The creative challenge we faced on this campaign was making sure the mischievous Minions and co. energised the ad, producing a playful and exciting viewing experience while promoting the fantastic offer.  We used various clips including Gru freezing his arch nemesis Balthazaar to capture the essence of Sky’s new Talk Shield.

Creative concepts, design and animation were all formed in house while using Universal clips to portray the liveliness of the Despicable Me 3 characters and the talented Lauren Laverne as voice over.