the gym group
Find Your Fit
The Gym Group motivation video was something a little different for us so we jumped at the chance to create it. We were briefed to create a piece to spur on newly signed up members to break down the barriers that people face when taking their first steps into a healthier lifestyle.
We chose a creative route that featured real Gym Group members working hard in the gym – showcasing a wide range of body types and levels of fitness. The key message being : what might seem to be a small victory is a step in the right direction for a stronger, healthier you! We created three strong videos – the main motivation video and two induction videos as a digital replacement of the health and safety information.
Our in house creative team came up with the concept and we worked alongside Beast agency to complete the production process.