VIDEOJET ADVERT CAMPAIGN
Videojet are World leaders in coding and marking solutions. We have produced an annual advertising campaign that will be rolled out throughout 2008 across the UK & Ireland.
The objectives were to maintain strong brand awareness by keeping the tone of voice and overall style of the adverts consistent, highlighting that they are specialists within their field and offer bespoke solutions to all kinds of substrates.
A series of five adverts have been created promoting their products and services. They are to appear in trade magazines and journals and needed to be adapted as animated advertising banners for the web.
To date, the campaign has been very successful and they have already received positive feedback from industry specialists. We now look forward to achieving our last goal by understanding that their annual sales figures have increased this year!