VIDEOJET 1510 PRODUCT LAUNCH
We produced a 30 second video which promotes their new product the 1510. This idea was generated from a chrysalis shedding its shell and evolving with time. The 1510 was the first of 3 in their 1000 series which will be launched throughout 2009. So therefore, the concept needed to be developed so that it worked across all 3 products in this line.
The concept has since been executed across advertising, screensaver and email campaigns and has now been used across Europe.