SPECIALIST CARS MINI LUTON
We were supplied a brief to create a concept for an online landing page for this automotive client.
A concept which was both visually appealing AND engaging.
The objective of the brief was to raise the profile, awareness and perception of the Specialist Cars brand by expressing business messages such as supplying a high level of service, giving a more personal service and supplying a premium experience to customers.
To add to this, we had to assure that everything we produced adhered to the strict BMW/MINI corporate identity guidelines. To this extent, the end product was a high resolution animation which was built within a 3D package called Cinema 4D. Using clever models and lighting rigs within the application to give a lifelike effect. Once stitched together, the final production was created within Flash.