New Media
Imagine you were running a Punch & Judy show. Would you work closely with suppliers
who design the booth and puppets only to stand behind the puppeteer and tell them
what to do? Or would you be so proud of your vision and dreams, that you’d be the
puppeteer yourself, so the audience knew exactly what your story was?
The answer’s
obvious. And it’s the principle we stick to when it comes to developing new media.