SEC DIRECT MAIL CAMPAIGN
Any marketing campaign needs to be communicated effectively and statistics show
that 70% of people are more likely to react to an email marketing campaign if it
is backed up by a a direct mail piece after the event to build trust and the credentials
of the sender.
These direct mail pieces were sent out to the entire database after
the execution of an email marketing campaign to target specific businesses in a
geographical area. We advised on material, printing processes and print finishing
to give the desired impact from the person receiving it.
The end result was a tactile
piece of print work which looked nice, saved the client money AND that was environmentally
friendly by producing it on recycled material.