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The Sky Bingo Moment

FOTW were proud to work closely with Sky Bingo to deliver TV adverts and related digital assets that showcased the “excitement” factor of their online app, designed to provide their community of players with a host of reward-led surprises.

We focused every scene on a family bingo-playing environment at home on the sofa. ‘Reality TV’ style running commentary soon turns an everyday routine into an exciting event, displayed through an explosion of purple that represents the ‘Prize Burst’ element of the Sky Bingo app. The boundaries between online gaming and everyday life are merged to demonstrate how anyone can experience the same “winning” feeling.