Sky Fibre Max

Who's Max? I'm Batman.

In an increasingly competitive market place, the Sky broadband team faced some very ambitious Fibre Max targets. But with a strong upgrade offer (£35 month), one of the most reliable unlimited products on the market (60 mbs) and of course with the aid of everyone's favourite Lego super hero, we helped to smash target.

The creative challenge we faced on this campaign was ensuring that our little animated hero could successfully celebrate the unique selling points of the product and offer, whilst also adding comic relief and playful integration with Lauren Lavern's trusted voiceover… ultimately inspiring viewers to take up the exclusive upgrade offer. All creative concepting, design and animation was undertaken in-house using selected clips from the overarching Lego Batman Sky campaign. 


Disciplines

Concept creation
Storyboarding
Script writing
Production
Direction of Batman shots
Animation & 3D modelling