Sky Bet's above the line agency Mcgarry Bowen were briefed in to focus on the emotive side of the First Race at this years 2015 Cheltenham Festival. Their emotive idea was enhanced by using black and white photography of last years event in 2014.
We were asked to help bring these to life for TV by cutting the images up and using a number of techniques in 2D and 3D. Adding the right music was also key to help add impact and bring out the emotion and build up to this historic event.
Music: SATV Publishing Ltd